285: Prioritizing SEO Over Pinterest and Using a Project Management Approach to Food Blogging with Shinta Simon

Shinta is the food blogger behind Caramel Tinted Life. In the last 2 years she has managed to make the blog a steady source of income while having a busy personal life. She has applied what she learned in her previous career as a marketing strategy consultant to her blogging business, and has a streamlined approach to getting results with an SEO focus. - There is a lot going on in the world of SEO, but if growing traffic is a goal for you it is worth learning on- and off-page SEO and implementing it on your blog. - It's all about your user, all the time. - A focus on social media may lead to constant disappointment. - Invest your time and money in learning SEO in order to future-proof your business. - Create a 2x2 matrix for your business for clarity.