289. Interview with Dennis Kelly, Founder and CEO of Postalytics - Why Your Business Should Start Using Direct Mail Marketing in 2023 to Cut Through all the Digital Noise

Summary

Join Susan as she interviews Dennis Kelly, the CEO of Postalytics, a fast-growing direct mail company.  Postalytics is not your typical direct mail company - This is a new way to do direct mail marketing in minutes rather than weeks.  Delivery and responses to your mailing syncs to your CRM to provide analytics and compliment your current email marketing.      If your business is slowing down, you need to figure out how to cut through the digital noise and stand out.  Business people receive over 120 emails per day. The average Gmail account contains over 8,000 messages.  All of your competitors are pounding the inbox 24/7. Personalized direct mail will help your business marketing stand out and will form a deeper impression than email alone.   Prepare for the coming economic changes by digging deeper with the clients you already have.  Put a new spin on your marketing with a direct mail piece.  This can help you drive revenue during a downturn.  When everyone is running to the exits, there is an opportunity to prosper by getting more aggressive when everyone is retreating.  About Dennis Kelly:   Dennis is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack and real time direct mail campaign analytics. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.  Visit www.postalytics.com to learn more about his company and the amazing services they offer for small to medium businesses.   Connect with Dennis: Facebook https://www.facebook.com/postalytics/ LinkedIn https://www.linkedin.com/in/dennisjohnkelly/ Twitter https://twitter.com/postalytics   About The Host:  Susan Sly is a tech Co-founder and Co-CEO, a tech investor, best-selling author, keynote speaker, entrepreneur and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.   Connect With Susan: Twitter https://twitter.com/Susanslylive LinkedIn https://www.linkedin.com/in/susansly   Learn more about your ad choices. Visit megaphone.fm/adchoices