EPISODE · Mar 24, 2026 · 22 MIN
29. Mastering Project Management-Why Change Fails: How the ADKAR Model Explains What Leaders Miss
from Project Management Masterclass · host Brittany Wilkins
Send us Fan MailIn this episode of Project Management Masterclass, we break down one of the most widely used change management frameworks, the ADKAR model.More importantly, we look at how change actually happens in real-world environments and why it often fails.If organizations don’t change and people do, then understanding how individual change happens is critical to delivering successful projects and real business outcomes.In this episode, you’ll learn:What the ADKAR model is and how it worksWhy awareness alone is not enough to drive changeThe difference between understanding change and wanting itHow gaps in desire create execution frictionWhy training and knowledge do not guarantee adoptionThe difference between knowing and doingHow to better align the people side and business side of changeThis episode also includes a real example from an ERP implementation to show how change can break down when desire is not established.If you are leading projects, managing change, or trying to improve execution within your organization, this episode will give you a framework you can apply immediately.But understanding change is only one part of it.Leading change requires strong power skills. How you communicate, influence, align teams, and drive execution under pressure.If you are ready to strengthen the skills that separate project managers from project leaders, explore the Power Skills Accelerator, a course designed to help professionals master the leadership capabilities needed to thrive in complex project environments.Enroll in the Power Skills Acceleratorhttps://www.developpowerskills.com/sales-pageIf you want to assess where execution may be breaking down in your current projects, take the Execution Intelligence Diagnostic to identify gaps across leadership, decision making, and team alignment.Start the diagnostichttps://executionintelligence.scoreapp.com/Join the waitlist for Brittany Wilkins’ upcoming book, Execution Intelligence, focused on the mindset, systems, and discipline required to turn strategy into measurable results.Join the book waitlisthttps://makowayconsulting.scoreapp.comTo learn more about how organizations eliminate execution friction and turn strategy into measurable results, visit Makoway Consulting.https://www.makowayconsulting.com Support the showEvery Organization Pays An Execution Tax. Discover Yours:https://executionintelligence.scoreapp.com
What this episode covers
Send us Fan Mail In this episode of Project Management Masterclass, we break down one of the most widely used change management frameworks, the ADKAR model. More importantly, we look at how change actually happens in real-world environments and why it often fails. If organizations don’t change and people do, then understanding how individual change happens is critical to delivering successful projects and real business outcomes. In this episode, you’ll learn: What the ADKAR model is and how i...
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29. Mastering Project Management-Why Change Fails: How the ADKAR Model Explains What Leaders Miss
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