EPISODE · Mar 19, 2025 · 14 MIN
#29 SAILS: IP Roadmapping for Disruptive Innovation
from 🎧 IP Management Voice - Your Podcast on the World of IP and IP Management · host TG
This episode explains how traditional technology roadmapping, while useful, often falls short in predicting radical innovation. The episode details the key components of SAILS, which include identifying complex patterns of change, developing heuristics, understanding past disruptions, and fostering proactive strategic responses. Furthermore, it discusses how applying SAILS to IP roadmapping can enhance a company's ability to anticipate technological shifts and secure a competitive advantage, illustrated with examples like Apple and Tesla. The episode concludes by acknowledging the benefits and challenges of using the SAILS methodology.
What this episode covers
This episode explains how traditional technology roadmapping, while useful, often falls short in predicting radical innovation. The episode details the key components of SAILS, which include identifying complex patterns of change, developing heuristics, understanding past disruptions, and fostering proactive strategic responses. Furthermore, it discusses how applying SAILS to IP roadmapping can enhance a company's ability to anticipate technological shifts and secure a competitive advantage, illustrated with examples like Apple and Tesla. The episode concludes by acknowledging the benefits and challenges of using the SAILS methodology.
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#29 SAILS: IP Roadmapping for Disruptive Innovation
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