29 - When Prospects Won't Talk Until 70% in the Buying Journey - Do This

In a world where your prospect won’t talk to you until they’re 70% done with their buying journey, and 77% of prospects won’t engage until after their own research... What we’re doing today in B2B SaaS is borderline insane. Bland, banal content created by a content team whose job is not to convert, but to produce volumes of content. The smartest marketers are creating ONE TO MANY selling opportunities. They do this by creating amazing content—but it’s not just a traditional blog post with a “Book a Demo” button on the top of the page. It’s not a recorded webinar that hopes to simply build some brand affinity so the prospect will remember them when they’re ready to engage. This episode will show you what they’re doing instead.