295: Building Your Perfect Audience with Eden Westbrook

Eden Westbrook is a wife, mom, and entrepreneur. Creator of the food blog Sweet Tea + Thyme in 2016, she has built it from an idea to a six-figure business. Eden's  blog focuses on multicultural family-friendly dishes and date night ideas for the millennial family. You'll also find her teaching other food bloggers how to build profitable and successful food blogs through her mastermind course The Food Blogging Mastermind. In this episode, Eden shares how important it is to create that perfect one person who all of your content gets created for. You absolutely must know who you are talking to in order grow your blogging business in the way you desire. - Start with what you love. What do you love to create? What are you passionate about? What does the world need? What makes you money? - Think of your blog like it is a store in a mall. What causes people to come into your store? What would make them stay there and buy your products? - Do not be afraid to be exclusive! This is uncomfortable, but so important. - Create your person, then deliver to him/her! See imposter syndrome as a blessing!