#3 Hispanic Heritage Month

*Summary:* Carla and Michelle discuss their experiences as small business owners during Hispanic Heritage Month. They talk about the controversy surrounding the term "Latinx" and how they navigate the different ways to identify themselves and their brands. They also share their thoughts on how brands can properly support Hispanic Heritage Month and the importance of respecting each other's perspectives and identities. The conversation touches on the pressure they feel during this month and how they have learned to let go and focus on what is truly important to them. They also discuss their plans for the future, including collaborations and events that promote wellness and community over competition. Timestamp Summary 00:01.352 Introduction and discussion of Hispanic/Latinx Heritage Month 00:18.15 Controversy around how to identify and what to call the month 01:03.238 Michelle's use of the term Latinx in her branding 02:06.268 Michelle's decision to separate herself from the term Latinx 03:22.312 Michelle's discomfort with the term Hispanic 04:19.564 Importance of respecting how individuals identify 04:48.718 Carla's perspective on being in a bubble 06:10.356 Challenges of inclusivity as small business owners 07:37.211 Pressure on creators to stay informed and inclusive 09:49.184 Navigating the complexities of Hispanic/Latinx Heritage Month 11:54.566 Discussion about big corporations disrespecting creators during Hispanic Heritage Month. 12:21.382 Ways for brands to support creators during Hispanic Heritage Month. 14:42.81 Examples of disrespectful requests from brands. 15:35.303 Joking comment about Goya. 16:03.278 Expectations for respectful brand collaborations during Hispanic Heritage Month. 16:34.24 Desire for creative-to-creative collaborations. 17:07.512 Promoting and engaging with creators' content. 18:30.171 Appreciation for intentional collaborations during Hispanic Heritage Month. 19:11.254 Excitement about entering the licensing space for Casita Michi. 21:17.11 Carla's transition to custom curated candle collections. 23:43.384 Introduction to collaboration project and Casita del Sol podcast 24:10.384 Discussing the roles of Carla and Michelle in the collaboration 25:06.46 Emphasizing that Casita del Sol is more than just a podcast 25:56.956 Introducing the concept of curated wellness activations 26:51.886 Highlighting the need for curation in the wellness space 27:38.111 Wellness looks different for everyone, embracing diversity 28:12.83 Boundaries and advocacy are forms of self-care 28:38.767 Letting go of the pressure and embracing one's own journey 30:10.276 Finding balance and being okay with what comes 32:08.132 Sharing personal experiences and growth during Hispanic Heritage Month 34:52.293 Opening remarks 35:03.778 It's okay to restock 35:05.84 Carla's podcasting journey 35:49.854 Carla's interest in panel discussions 36:07.542 Breaking barriers and cultural representation 37:16.972 Michelle's perspective on breaking barriers 38:20.532 Carla embodies thriving with ease 38:54.702 Finding the right balance 39:40.86 Healing each other through conversations 41:56.202 Need for more community and support Summary: Carla and Michelle discuss their experiences as small business owners during Hispanic Heritage Month. They talk about the controversy surrounding the term "Latinx" and how they navigate the different ways to identify themselves and their brands. They also share their thoughts on how brands can properly support Hispanic Heritage Month and the importance of respecting each other's perspectives and identities. The conversation touches on the pressure they feel during this month and how they have learned to let go and focus on what is truly important to them. They also discuss their plans for the future, including collaborations and events that promote wellness and community over competition.