3: Mastering Brand Strategy: My Wild Ride

An episode of the Design Bigger podcast, hosted by Nika Worlund, titled "3: Mastering Brand Strategy: My Wild Ride" was published on March 14, 2025 and runs 15 minutes.

March 14, 2025 ·15m · Design Bigger

Summary

If you’ve ever felt like strategy is an intimidating world reserved for 'genius' strategists, this episode will break that myth. I share my personal story of faking it till I made it in the creative industry and debunk the idea that strategic thinking is something you have to be born with. I reveal everything — from how I used to Google every single word on the briefs I received to how access to old decks on the agency's strategy server became my best teacher. We'll talk about how strategy is simply thinking before doing — something you already do as a designer — and how you can start charging for that thinking. You’ll learn: - Why you don’t need complicated frameworks to be strategic - The three key steps to becoming more strategic: guidance, Google, and grit. - How imposter syndrome shows up in strategy — and how to push past it. Resources & Links: Connect with me on Instagram: https://www.instagram.com/nikaworlund Find me on LinkedIn: https://www.linkedin.com/in/nika-worlund/ Join the waitlist for my upcoming webinar: https://www.nikaworlund.com/Fast-track-brand-strategy-blueprint-for-designers Want personalized guidance? Book a quick 30min Q&A with me and let's figure out how you can start your own journey to becoming more strategic: https://www.nikaworlund.com/1-on-1-coaching

Episode Description