#3 | On Openness | Interview with Kevin Marks

On today’s episode we are going to meet a real Web pioneer, Kevin Marks, if you don’t know him I suggest you look at the Wikipedia page dedicated to him, because, yes the guests of this podcast do have their own Wikipedia page :)  Kevin is a SW Engineering expert who worked in companies like Apple, Google and Salesforce and have been at the forefront of Digital Innovation from the 90s. He brings a look that spans the whole horizon of how the digital industry has evolved so far and can evolve in the future.  During our conversation we will discuss how abstraction layers can commodify industry sectors, and how this evolution towards commodities can be described using tools like Wardley Maps, but also how looking into what didn’t work can help making sense of the complex fractals of these nested abstraction layers. In the second part of our conversation we will turn our attention towards Open models, looking at examples in the web like micro-formats as well as in the larger digital industry how open source set a standard for distributed governance, and we will close talking about what the approaches from companies like Apple, Google and Microsoft can tell us about how to find the right balance.