3 Rapid Retail Questions with Psyche Terry, Founder of Urban Hydration

Send us Fan MailIn this Retail Readiness Round, Psyche Terry—co-founder of Urban Hydration—drops unfiltered, real-world advice every product-based founder needs before pitching a retail buyer and after landing on shelf.Psyche shares:The non-negotiables founders must know before their very first buyer conversation (hint: margins matter more than you think)The most underrated skill required to win and stay on shelf—especially when things don’t go as plannedThe key metric founders must track closely once in stores to avoid “buying customers” and hurting long-term profitabilityThis conversation goes beyond buzzwords and dives into the mindset, preparation, and financial discipline required to build a brand that lasts in retail—not just one that gets a yes.🎧 Listen to the full episode to hear Psyche’s honest perspective on retail readiness, resilience, and protecting your profit while you scale.Full episode released 1/12/26 Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book