EPISODE · Feb 18, 2026 · 2 MIN
3 Rapid Retail Questions with Toni Covington, Co-Founder of Oktane Energy
from Shelf Talks · host Roberta Townes
Send us Fan MailIn this Retail Readiness Round of Shelf Talks, I put Toni Covington in the hot seat for three rapid-fire questions every product-based founder needs to hear.If you’re preparing to pitch your first retail buyer, this segment is key for some major gems.Toni shares why understanding your consumer is non-negotiable and how something as simple as visualizing your product on a specific retailer’s shelf (and putting that image directly into your pitch deck) can elevate your buyer presentation instantly.We also talk about the trade shows and communities that actually moved the needle for Oktane, including the AATAC trade convention, which helped them break into C-stores and expand distribution through powerful community connections.And when asked to finish the sentence, “Getting on shelf changed my business because…” her answer says everything about what retail placement really does for a founder’s confidence.If you’re an emerging CPG brand looking to get retail ready, refine your pitch, and build momentum, this round is packed with practical insight you can apply immediately.Press play and take notes. Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
What this episode covers
Send us Fan Mail In this Retail Readiness Round of Shelf Talks, I put Toni Covington in the hot seat for three rapid-fire questions every product-based founder needs to hear. If you’re preparing to pitch your first retail buyer, this segment is key for some major gems. Toni shares why understanding your consumer is non-negotiable and how something as simple as visualizing your product on a specific retailer’s shelf (and putting that image directly into your pitch deck) can elevate your buyer ...
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3 Rapid Retail Questions with Toni Covington, Co-Founder of Oktane Energy
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