3 reasons businesses FAIL at Content Strategy...even if they have a good one - Teacher: Juma Bannister

Hello and welcome to Useful Content today I am your teacher in the Useful Content Classroom. And this episode is a special episode, not only because I'm doing it solo, But for two other reasons. The first thing is that this is very much a YouTube video. And it was given over to edit to one of the main guys on my team, Nicholas. He doesn't usually edit my videos, but I gave it to him to edit and he treated the video pretty nice, so the version that you're hearing here will get a nice fancy looking YouTube style video. And everyone else who's listening to the audio will not hear any of the sound effects or hear any of the music that goes along with that. So you're missing out if you're only listening to the audio. So you should go check the. YouTube version out on YouTube. And the second reason this video is special is because this was never intended to be a podcast episode, as in it was an impromptu video that I did. Almost all of it was done off the top of my head based on my interactions with clients. I just had this burning thought about challenges. Clients were encountering when we did content strategies with them. And I said, you know what, I need to talk about this. So I turned on the camera and I recorded the video. And about 15 minutes later, this video was done. And so it was almost all done without really scripting out the entire thing. I had to go make a few changes, but it turned out pretty well for what it was. And I know you're going to enjoy this one for sure. Especially if you're a business owner looking to implement a content strategy. Now, what is the actual video about? The video is about three things that make a content strategy fail. And of course, what you can do to stop that from happening. Now I address a very specific part of the process. I'm not addressing the planning stage, which is the part where you're putting the content strategy together. So I'm not addressing the planning stage, which is the part where you're putting the content strategy together. That stage has its own challenges and I'm also not addressing the execution stage where you're taking everything that you planned and you're now implementing it. I am addressing that kind of funny area in between where you're moving from the plan into execution and the kind of things you need in order for that to happen smoothly. So this is not a tactical type video, even though there's the actions you have to take. This is more of a systems type video, and it will be very useful if you have a strategy and you've been having difficulty implementing it. You may need to go back to the drawing board and look at these three factors. So that's the summary. Hope you enjoy the video. Let's make useful content.  So if you're a business owner attempting to execute on a content strategy, you're always in danger of failure. and for what we've seen from doing content strategies for clients, there are three main things that people tend to lack that cause their content strategy implementation to fail. So let's talk about that today. I want you to listen carefully to this because I'm going to share with you what the problem is and I'm going to share with you how to solve it. So if you're a business owner and you have a core type of business, whether that is accounting, whether that is computing, whether that is a bakery or hardware or whatever it is, creating content is not usually your core thing that you do day to day. So if you're doing a content strategy you're doing to get more of your main business. How it works is that you have the strategy here and you havethe tactics here You have this big plan right here, and then you have the execution on the other side. The problem with most business...