3—The 7-Figure E-book, with Carolyn Elefant

SEGMENTS • Intro • The story behind Carolyn's 7-figure e-book (1:34) • Updating the book (7:51) • Carolyn's goals/purpose for the book (10:27) • How the book generated business (12:09) • Carolyn's experience publishing other e-books and content (21:15) • Carolyn's advice to lawyers thinking about writing an e-book (25:20) • How to determine the scope for your e-book (28:29) • How nice does it have to look? (33:13) • How long should it be? How much content should it have? (36:01) • Deciding whether to charge for the e-book (39:06) • Carolyn's upcoming e-book sprint (44:17) • Parting advice (46:28) LINKS • https://myshingle.com/ • Carolyn's 7-figure e-book https://lawofficesofcarolynelefant.com/reports-publications/ • 7-Figure E-book recorded webinar https://vimeo.com/288630435 • Solo by Choice http://a.co/d/fYETJKz • Beacon (https://beacon.by/) and Canva (https://www.canva.com/) for e-book design