PodParley Podparley
PodParley Podparley

3 Ways to Use Storytelling After the Sale

Listen to this episode

0:00 / 0:00

Summary

First published

02/20/2020

Genres

business marketing education self improvement management

Duration

5 minutes

Parent Podcast

Sell with a Story Podcast

View Podcast

Share this episode

Similar Episodes

  • Why It’s Important to Get Pre-Qualified Through a Lender

    12/04/2018

    Deldi Ortegon

    It’s important to talk to a lender before even considering a home purchase. Buying a home? Search all Greater McAllen Area homes for sale Selling your Greater McAllen Area home? Get a free home value report One of the first things we ask homebuyers is where they’re looking to buy a home. Next, we ask what their price point is. The best way to figure out your price point is to talk to a lender first; they’ll figure out if you’ll be paying cash or financing. Most people choose the financing route. Even if you’ve already spoken with your lender, you should always get a second opinion. I’ve brought in Ricardo Torres of Willow Bend Mortgage to explain more about why it’s important to talk to lenders. You won’t know if you can buy your dream home until you get pre-qualified. A lender makes sure you’re pre-qualified so when you’re ready to buy your home, it’ll happen without a hitch. Willow Bend Mortgage has an app where buyers can check price points, get ideas on pricing, and apply for a mortgage loan. This application takes around five to 10 minutes and allows you to upload paycheck stubs, W-2s, and bank statements: the meat and potatoes of applying for a loan. It also integrates your real estate agent’s information throughout the process. Even if you’ve already spoken with your lender, you should always get a second opinion. If you’d like to contact Ricardo, you can reach him at 956-739-5440. If you’re looking to buy or sell a home, have any questions, or are looking for more information, feel free to reach out to me. I look forward to hearing from you.

    Clean
  • What Needs to Align for a Successful Home Purchase?

    09/25/2018

    Deldi Ortegon

    Are you ready to buy a home? If so, here are three steps that will get you closer to your goal. Buying a home? Search all Greater McAllen Area homes for sale Selling your Greater McAllen Area home? Get a free home value report We’re reaching out to you today since you’ve kept in touch with us because you were looking to buy property and we want to know where you’re at. In order to make your move, there are three things that need to align: 1. Desire. You have to want to move. Maybe you’re sick of paying rent or you're crammed in with family or roommates. If your desire is high enough to take the next steps, it’s time to look at the second thing. 2. Income and credit. For this step, you’ll need to talk to a financial professional like Ricardo Torres with Willow Bend Mortgage. He can help you find out whether your credit is good enough and what kind of home you can afford right now. You can start the process right here, and he can help you get a pre-qualification. He will take a look at your credit, employment history, and income to let you know exactly what you can afford. A pre-qualification will let you know what you can afford. 3. The house. This is the fun part. When you have the desire and you’re pre-qualified, that’s where our team steps in to help guide you through the process and find the perfect house. If you have any questions for us, please feel free to reach out and give us a call or send us an email. We look forward to hearing from you soon.

    Clean
  • You Don’t Need a Down Payment

    06/15/2017

    David Humes

    What's the biggest obstacle to homeownership for prospective buyers? Selling a home? Get a free home value report Buying a home? Search all homes for sale According to a recent survey, not being able to save up enough money for a down payment comes in at the top of the list. 55% of prospective homebuyers cited this as their main stumbling block to achieving homeownership. With the continuing growth of home prices, things aren't getting any easier for them. In fact, homeownership rates reached a 20-year low last November. It might be hard to imagine, but just a decade ago many lenders offered easy, no-money-down mortgages. Anyone with a pulse could qualify for one. However, after the financial crisis, mortgage standards have become more restrictive. A typical mortgage now requires a 20% down payment. If you have decent credit and a steady income, you might also qualify for a number of specialized programs that require little or no down payment. First, there's the USDA loan, which is valid for homes in certain regions, such as rural and suburban areas. With zero money down and lenient credit requirements, the USDA loan can be a great choice.. Second, there’s the VA loan, which you can apply for if you or your spouse served in a branch of the military. It's possibly the most generous zero-money-down mortgage because of low interest rates and low closing costs. Third, there's the FHA loan. It does require a 3.5% down payment, but that is much more achievable than the 20% required for a conventional mortgage. There are also a number of credit unions and first-time homebuyer programs that might apply to your particular situation. There’s one more important thing you should know. If you decide to get one of these no-money-down mortgages, chances are good you will have to pay private mortgage insurance, which can drive up your monthly payments. Private mortgage insurance will disappear after your mortgage balance is under 80%, and the money you do pay will be tax deductible in most cases. As you can see, there are lots of options to make owning a home a reality for you, even if you haven't saved up tens of thousands of dollars. If you need any advice on getting a no-money-down loan, give me a call at (859) 983-7999. I can put you in touch with some experienced lenders who can answer your questions and help get you started. I look forward to hearing from you soon.

    Clean
  • How to Determine Your Wants and Your Needs When Buying

    05/16/2017

    Deldi Ortegon

    When looking for your next home, it's important to be able to separate your wants from your needs.  Buying a home? Search all Greater McAllen Area homes for sale Selling your Greater McAllen Area home? Get a free home value report When you're looking for a home to buy, it's important to determine both what you need and what you want. Oftentimes, we see homebuyers confuse the two. One of the first things you need to do is get pre-qualified for a mortgage because most sellers won't even entertain an offer if you don't have a letter of pre-qualification. It also helps narrow your search by keeping you from wasting time looking at homes you can't afford.  Once you've been pre-qualified, you want to sit down and write out your wants and needs. Your needs list might include a two-car garage, a large yard, a nice school district, and three bedrooms. These items should be non-negotiable, meaning you won't even look at homes that don't fulfill your needs. Most of your wants will be cosmetic things that can be added later. Most of your wants are cosmetic. You might want granite or quartz countertops, but a home not having them shouldn't be a deal-breaker. They can always be added later. That's why you need to determine which items you can and can't live without. Examine homes that fill all your needs before you start considering your wants. If you have any questions about this step or you're thinking about selling or investing in real estate, give us a call or send us an email. We'd love to hear from you!

    Clean

Similar Podcasts

  • McAllen Real Estate Podcast with Deldi Ortegon

    08/06/2020

    Deldi Ortegon

    If you are looking to buy or sell a home, get all the information and the latest updates, tips, and tricks from The Deldi Ortegon Group - your professional McAllen Real Estate Agents.

    Clean
  • SoCal Real Estate Hub With Chris Weilacker

    08/06/2020

    The Weilacker Team

    If you are looking to buy or sell a home, get all the information and the latest updates, tips, and tricks from The Weilacker Team - your professional SoCal Real Estate Agents.

    Clean
  • Greater Lexington Real Estate Podcast

    08/06/2020

    David Humes

    If you are looking to buy or sell a home, get all the information and the latest updates, tips, and tricks from The Humes-Ward Team- your professional Lexington Real Estate Agents.

    Clean
  • Cash Flow Nation Podcast

    08/06/2020

    Jason Reynolds

    Looking to buy, sell, or invest in real estate? The world of real estate is exciting, but it can be a complex, confusing, and sometimes stressful experience. Our goal is to break down the many moving parts of real estate transactions step by step to help you be better prepared in the future. Join us as we share tips, lessons, and information from professionals from your community and around the world. Whether you are a first time home buyer or seasoned investor, this is the podcast for you! Our host, Jason Reynolds, is a REALTOR® & Consultant at Visions Realty & Investments, Inc. based in Dallas/Fort Worth, Texas. Topics: Real Estate | First Time Home Buyers | Sellers | Investing | Advice | Multi Family Investing | Experienced Investors | New Investors | Dallas | Fort Worth | Flipping Properties | Tips | Passive IncomeBe sure to visit us at www.visionsrealty.com! DISCLAIMER: The information contained in this podcast is for general information purposes only. In no event will we be

    Clean

Episode Description

<p style="text-align: justify;"><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-12941" src="https://leadwithastory.com/wp-content/uploads/2020/02/Service-After-the-Sale-123rf-license-107212655_m-300x200.jpg" alt="" width="300" height="200" /></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">{#23 in a series of the <a href="https://leadwithastory.com/25salesstories/" target="_blank" rel="noopener noreferrer">25 most useful sales stories</a>}</span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Just because you&#8217;ve closed the sale doesn’t mean the need for storytelling has ended. In fact, the best salespeople continue to use storytelling after the sale in three primary ways:</span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">    1. to deliver service after the sale,<br /> </span><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">    2. to generate loyalty, and<br /> </span><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">    3. to summarize learnings from the sales call.</span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">In this episode, we&#8217;ll talk about the first of those ways &#8212; to deliver better service after the sale. We&#8217;ll tackle the other two in future articles.</span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Depending on the type of product or service you have, a lot of times <strong>storytelling can help your existing customers make better decisions about how to use what they’ve already bought from you</strong>. And it’s obviously in your best interest to help them do that so they can become the most satisfied customers they can be.</span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Here are two examples from a company called <a href="http://www.backroads.com">Backroads</a>, an active travel company that&#8217;s part travel agent, part Sherpa guide. </span></p> <p><span style="text-decoration: underline;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Example 1</span></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">So, let’s say a typical trip with Backroads is six nights and five days. Each of those days might include three primary options for each person to pick from that they&#8217;ll choose over breakfast each morning. What decision people make can have an enormous impact on how much they enjoy the day. For example, on a biking day, if a novice biker chooses the longest, most difficult bike route, they’ll be overwhelmed, late, and exhausted when they get back. And if an experienced biker chooses the easiest path, they won’t be challenged enough.</span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">So, getting people to make the best decision is critical. The truth is, by the third day, the Backroads leaders know their guests well enough to tell them which option is best for them. But it would be insulting to say to a guest, “Bob, you’re a slow rider, so you should take option #1 today.” The Backroads leaders need to help guests make that decision for themselves, but make it in the most informed manner possible. And that’s where storytelling comes in. </span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Let’s say our slow rider, Bob, has his heart set on taking the longest bike route today. The leader might share a story about a similar guest last week who made the same choice: </span></p> <blockquote><p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Last week, Sally picked the same route. But she knew it was going to be a long ride for her. So she got up an hour early, skipped breakfast, and headed out a couple of hours ahead of everyone else. We drove ahead and met her at the 15-mile mark and had a muffin and yogurt waiting for her. By 11 a.m., she was already over the mountain pass and had the rest of the day to make the easy part of the ride.” </span></p></blockquote> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">That short little story about Sally now helps Bob make a more informed decision about today’s ride. He might choose to pick another option, or he can do what Sally did and leave early. Either way, he’ll feel better about the experience than being told, “Okay, but you’ll need to leave earlier than everyone else because you&#8217;re slow.” That statement tells the guest what to do. The story empowers him to make a better decision for himself. </span></p> <p><span style="text-decoration: underline;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Example 2</span></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Storytelling can also help the trip leaders emphasize their flexibility by providing a concrete example. According to <a href="https://www.linkedin.com/in/jo-zulaica-699422a6/">Jo Zulaica</a>, global leadership development manager at Backroads, they might say something like this: </span></p> <blockquote><p><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Last week, we had a guest who was really interested in golfing and fishing even though that wasn’t part of this trip. So on the layover days, he found a local operator who could take him fly fishing. And on a couple of other days, we set up a tee time for him at the nearest golf course. We even drove him to the course right after breakfast to get started.” </span></p></blockquote> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Compare that short story to the non-story alternatives of just saying, “Hey, we set up a tee time for a guy last week who really loved golf,” or the even less helpful, “Hey, anything you want to do, we can make it happen.” The story is not only more interesting but gives the guest a concrete idea of how flexible “flexible” really is.</span></p> <p><span style="text-decoration: underline;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Conclusion</span></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">If all you give people is a platitude, they don’t really know what to do with it. </span><span style="font-size: 14pt; font-family: arial, helvetica, sans-serif;">Jo calls these <strong>“what’s worked well in the past” stories</strong>. If you want to help your customers, in any industry, get the most use out of whatever it is you’re selling, you need some of your own “what’s worked well in the past” stories. </span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">Click these links to subscribe to this podcast on <a href="https://itunes.apple.com/us/podcast/sell-story-podcast-how-to-capture-attention-build-trust/id1200332527" target="_blank" rel="noopener noreferrer">iTunes</a> or <a href="http://www.stitcher.com/podcast/paul-smith/sell-with-a-story" target="_blank" rel="noopener noreferrer">Stitcher</a>, or <a href="https://www.podbean.com/podcast-detail/zdt9b-50f17/Sell+with+a+Story+Podcast+%7C+How+to+Capture+Attention+Build+Trust+and+Close+the+Sale" target="_blank" rel="noopener noreferrer">Podbean</a>.</span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">Source: <a href="http://amzn.to/1Okdq0K" target="_blank" rel="noopener noreferrer">Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale</a>, by Paul Smith.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">&#8212;</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;"><a href="/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-11463 size-thumbnail" src="https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-150x150.jpg" alt="" width="150" height="150" srcset="https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-150x150.jpg 150w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-300x300.jpg 300w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-1024x1024.jpg 1024w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-768x768.jpg 768w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-400x400.jpg 400w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square-512x512.jpg 512w, https://leadwithastory.com/wp-content/uploads/2017/06/Paul_Smith_Lynda-SWAS-2017-profile-pic-square.jpg 1182w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a> <a href="https://leadwithastory.com/" target="_blank" rel="noopener noreferrer">Paul Smith</a> is one of the world&#8217;s leading experts on business storytelling. He&#8217;s a keynote speaker, storytelling coach, and bestselling author.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">Connect with him via email <a href="mailto:[email protected]" target="_blank" rel="noopener noreferrer">here</a>. </span><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">Follow him on <a href="https://www.facebook.com/LeadWithAStory" target="_blank" rel="noopener noreferrer">Facebook</a>, <a href="http://www.linkedin.com/in/smithpa9" target="_blank" rel="noopener noreferrer">LinkedIn</a>, and <a href="https://twitter.com/LeadWithAStory" target="_blank" rel="noopener noreferrer">Twitter</a>.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">Sign up for his newsletter <a href="http://eepurl.com/NsM2T" target="_blank" rel="noopener noreferrer">here</a> to get one new story a week delivered to your inbox.</span></p> <table style="height: 166px;" width="540"> <tbody> <tr> <td style="width: 98.75px;"><a href="https://amzn.to/2YZ6yFw" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-12596" src="https://leadwithastory.com/wp-content/uploads/2019/07/9781492680260-204x300.jpg" alt="" width="116" height="169" /></a></td> <td style="width: 101.477px;"><a href="https://amzn.to/2YUBHGb" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-44" src="https://leadwithastory.com/wp-content/uploads/2014/05/book1.jpg" alt="LeadwithaStory" width="150" height="226" /></a></td> <td style="width: 101.477px;"><a href="http://amzn.to/1Okdq0K" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-10158" src="https://leadwithastory.com/wp-content/uploads/2014/05/Smith-Sell-cover-front-w-foreword-199x300.jpg" alt="Smith--Sell cover front w foreword" width="150" height="227" srcset="https://leadwithastory.com/wp-content/uploads/2014/05/Smith-Sell-cover-front-w-foreword-199x300.jpg 199w, https://leadwithastory.com/wp-content/uploads/2014/05/Smith-Sell-cover-front-w-foreword.jpg 429w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a></td> <td style="width: 102.386px;"><a href="https://amzn.to/2YDyFec" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignright wp-image-12439" src="https://leadwithastory.com/wp-content/uploads/2019/03/Kenny-cover-194x300.jpg" alt="" width="150" height="232" srcset="https://leadwithastory.com/wp-content/uploads/2019/03/Kenny-cover-194x300.jpg 194w, https://leadwithastory.com/wp-content/uploads/2019/03/Kenny-cover.jpg 432w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a></td> <td style="width: 103.295px;"><a href="https://amzn.to/2YYLFGN" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-8648" src="https://leadwithastory.com/wp-content/uploads/2015/02/ParentingWthStoryCOVER-small-198x300.jpg" alt="ParentingWthStoryCOVER small" width="150" height="226" /></a></td> </tr> </tbody> </table>

just now