3 ways your business offering can help you to differentiate

In this episode, we talk about the importance of understanding your service or product offering and its impact on differentiating yourself from the competition. By doing this, it allows us to pinpoint gaps in the minds of our customers that our competition don’t own and that we can then take advantage of.  As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results. In providing practical marketing advice, marketing plans and consulting on these plans for small businesses since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, our podcasts and videos are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations.Michael is a #1 Amazon Bestselling Author for the 2023 book “Small Business Marketing DECLUTTERED”,  he is frequently called upon by Australian media for commentary, is a regular keynote speaker at industry events and is also the host of the Little Marketing Podcast where he delivers smart and tangible marketing advice to Australian small business owners. Be sure to listen, watch, follow, subscribe and share Little Marketing's small business marketing advice on:Spotify open.spotify.com/show/0wQhcA8bpIIQ4ai4g2t9GC?si=cf01d210ad714ec4Apple Podcasts podcasts.apple.com/au/podcast/valuable-marketing-advice-for-your-australian-small/id1633921209YouTube www.youtube.com/@littlemarketingauWebsite www.littlemarketing.com.auLittle Marketing LinkedIn www.linkedin.com/company/littlemarketingauMichael Kava LinkedIn www.linkedin.com/in/michaelkava/Instagram www.instagram.com/littlemarketingau/TikTok www.tiktok.com/@littlemarketingauFacebook www.facebook.com/littlemarketingauDon’t forget your free worksheet download for Episode 7 here: https://tinyurl.com/yc4zwubuBuy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” hereLittle Marketing - Australia's leading marketing consultancy for small business.Contact Little MarketingSend an email: [email protected] for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.