30. Can you Use a Blog for Marketing?

IS IT SELLING OUT TO USE A BLOG POST FOR MARKETING? Well, let me tell you that unless you’re using your blog like a journal (which no business ever should, including solopreneurs), blogging is, by definition, marketing. More specifically, it’s content marketing. In fact, content marketing (including blogging) is all about nurturing your relationship. As for your readers being leads: you’re a business owner, which means your readers are leads. However, that in no way devalues your relationship with them.In this episode, I share what the function is of a blog in the context of content marketing, and how you can get started using your blog for marketing.-----------------------------Resources mentioned:Our 1:1 VIP Strategy day service is now turned into a full Brand Messaging Bible!-----------------------------Important info:Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!Want to know how I can personally help your business? Work with team Emma Givens Content & CopyReady for your business to accelerate with a Brand Messaging Bible?-----------------------------Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support! Hosted on Acast. See acast.com/privacy for more information.