300. Having Ambition and Keeping Your Heart—Dr. J.J. Peterson

Are you a leader who has struggled with your career ambition and keeping your heart? Or maybe you have been too scared to share your softer side in a business setting. If you have, then this episode is for you. Our guest today is Dr. J.J. Peterson, who we are fortunate enough to have on for a second time, and he shares with us how his new podcast is designed for leaders just like you.TODAY'S WIN-WIN:In your life, you have the opportunity to play the hero, the victim, the villain, or the guide. By choosing the guide you create a better story for your life.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: https://www.badasssoftie.com/Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guests on social:Instagram@drjjpeterson@badasssoftiepodLinkedIn: Dr. J.J. Peterson -https://www.linkedin.com/in/dr-j-j-peterson-1b4011a2/ABOUT OUR GUEST:Dr. J.J. Peterson is a Wall Street Journal and USA Today bestselling author, Vanderbilt professor, and host of the Badass Softie podcast. As former Head of StoryBrand, he has helped businesses like Microsoft, Certified Angus Beef, Tempur Sealy, and other marquee global brands cut through the noise with clear, compelling communication. Known for blending academic research with humor and heart, J.J. makes complex strategies simple to remember—and inspiring enough to act on. He brings warmth, wit, and wisdom that leave audiences equipped and energized. This episode is powered by Big Sky Franchise Team. Big Sky Franchise Team is consistently recognized as one of the best franchise consulting firms in the world, helping entrepreneurs franchise their businesses through a proven 3-Step franchise process rooted in ethical principles, hands-on guidance, and customized deliverables.  If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.