301: Prioritizing SEO Over Photography with Chelsea Plummer

Chelsea has been blogging at Mae's Menu for 3 years. After a year of posting aimlessly and with no regards to SEO, Chelsea took an SEO course and grew her blog traffic over 2000% in the following year and qualified for the Mediavine ad network within 6 months. Chelsea publishes 4-8 recipes per month and believes in working smarter, not harder. In this episode, Chelsea makes a great case for prioritizing SEO over photography, as improving photos is something you can easily learn as you go. Join us in the episode to hear her best tips for learning SEO and accelerating the growth of your blog.  - Take a course, absorb webinars and do whatever you can to learn about effective keyword research strategies and tools. Investing in good SEO information is worthwhile. - Find the content that has SEO potential and put your focus there in order to work smarter. - Add or improve ingredient shots and process shots to give your content an immediate boost in traction. - It is ALL about the user, so always aim to make your content the best resource it can be for your audience. - Get way ahead of seasons and holidays to leverage seasonal and holiday-specific traffic.