308: Email Marketing Tactics That Work with Lauren Grow

Lauren Grow is the owner and founder of Talk About Town—a marketing agency focusing on clients in the blogging space. She has been hard at work connecting readers with recipes for over 5 years. Beginning as a social media writer for Fresh April Flours, Lauren has scaled her business and currently has 20 clients in the blogging world on any given day.  An expert in email marketing, Lauren specializes in creating a consistent, approachable and profitable email plan for clients ranging from big to small. Lauren prides herself on owning the voice of her client and adapting to the needs of the reader. In her world, it's all about opens and clicks. Inside episode 308, Lauren provides tangible tactics for food bloggers to take away and begin implementing in their email marketing strategy immediately. - Choose the right email provider. - Get started in bite-sized ways. - Importance of subject line and preheader text. - How to structure your email. - How to get those click conversions!