31: Grant Kantsios Of Happy Tans

This off-the-cuff episode is a little more about business-building strategies for beauty professionals.  Learn simple strategies to enhance your beauty business online by evergreening your website. Grant taught me a few things in this episode, and if you run a business, you'll want to listen to this.    Want to know more about our Skincare products and how they can change your skin? Take my FREE skincare quiz at www.elizabethsteffen.com   Want a FREE copy of my book Filter Free & Flawless? https://www.elizabethsteffen.com/products/filter-free-flawless-book-1 Guest Information Grant Kantsios www.happytans.com IG @happy.tans    [00:00 – 10:36] Beauty Industry Insights and Entrepreneurial Wisdom The Bombshell Beauty Rituals Podcast features skincare and product discussions for professionals. Happy Tans, led by Grant Conscious, is undergoing rebranding and broadening its services. Happy Tans is repositioning itself, offering website support, and seeking a wider clientele. Emphasis on self-care, stress management, and work-life balance, particularly for entrepreneurs in the beauty industry. [10:36 – 20:31] Fitness, Business, and Web Design: A Holistic Approach Gradually increasing running distances, a consistent practice since college, has expanded endurance capabilities. Personal exercise preferences, whether running or lifting, are discussed, emphasizing individual strengths and interests in the gym. Despite the demands of the business, ensuring gym time remains non-negotiable showcases the importance of time management and self-care. Tackling challenges in website design, particularly for businesses with diverse services, involves ongoing efforts to streamline the process for efficiency. [20:31 – 30:06] Efficient Website Creation, Skincare Insights, and User-Centric Marketing Streamlined website creation process with templates for client customization. Loom and video tools for efficient asynchronous feedback and communication. Acknowledgment of genetic influence on skincare routines. Emphasis on user-friendly websites as crucial marketing hubs, favoring simplicity and easy navigation. [31:22 – 38:00] Maximizing Website Credibility and User Experience Social media reinforces website credibility and authenticity. Utilize analytics and tools like Hotjar for tracking user journeys and feedback. Evergreen SEO benefits provide long-term organic ranking advantages. Website aesthetics influence user perception and credibility.   Key Quote "Balancing Fitness and Business for Long-Term Success" - Elizabeth Steffen   SPONSORSHIP This podcast is brought to you by Vanilla Sugar Face & Body. If you want to build self-confidence with innovative solutions and feel comfortable in your own skin visit https://www.vanillasugarfaceandbody.com   Let's get connected!  Instagram: @vanillasugarfaceandbody Facebook: @vanillasugarfaceandbody Email: [email protected]   You can find Liz on Instagram and Visit her website https://www.elizabethsteffen.com    LEAVE A REVIEW + and SHARE this episode with someone who is passionate about Beauty and Health. Listen to previous episodes on Spotify, Stitcher, or iTunes.