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#31: Making Work That’s Worthy of Other People’s Attention w/ Srinivas Rao

First published

01/13/2021

Genres:

business

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Summary

“The capacity to take physical risks actually equips you to take creative risks” Our next guest is the host and founder of The Unmistakable Creative podcast where he has conducted over 700 interviews with thought leaders and people from all walks of life, including Tim Ferriss, Simon Sinek, Seth Godin, and Jordan Harbinger.  He’s the author of 3 books: the Wall Street Journal bestseller The Art of Being Unmistakable; Unmistakable: Why Only is Better than Best; and An Audience of One: Reclaiming Creativity for Its Own Sake.   His work has been featured in the New York Times, Forbes, Inc, Business Insider, and The Blaze. In this episode, we cover: Why the ability to focus is the most important skill to learn Why his surfing and writing started simultaneously How a connection to nature can make you more creative Why taking risks physically (like rock climbing) can equip you to take on creative risks How doing things that don’t scale can help you scale in the future What he does to get his “zone of genius” work done How to stay creative in a rapidly changing world  And a whole lot more... Important Links/Resources: Srini Rao - The Psychology of Building an Audience  Srini Rao - Audience of One Florence Williams - The Nature Fix Ryan Holiday - Perennial Seller Interested in learning more about Srini? Check out the Unmistakable Creative Podcast on their website, unmistakablecreative.com, or on Facebook and Instagram @Unmistakable Creative. You can find every episode of the Strive For More podcast at:  www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out.  I would love to hear from you. If you have comments or suggestions, shoot me an email at [email protected] Follow Strive on Social Media: Instagram: instagram.com/striveaccelerator Facebook: facebook.com/striveaccelerator  LinkedIn: linkedin.com/company/striveaccelerator

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