310. Stop Measuring the Wrong Things for Marketing ROI—Jeff Greenfield

Do you ever wonder if you are wasting money on your marketing efforts? Or how do you navigate today’s big changes in paid marketing? Our guest today is Jeff Greenfield, and he shares with us his marketing insights and the changing paid advertising landscape. TODAY'S WIN-WIN: Aspire to be less wrong today than you were yesterday as there is no right answer to measurement. LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website:      www.getprovalytics.com.Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guests on social:https://www.linkedin.com/in/jeffgreenfield/ABOUT OUR GUEST:Jeff Greenfield is an entrepreneur, advisor, and disruptor with more than three decades of leadership in strategy, growth, and marketing. He is the Co-Founder and CEO of Provalytics, an AI-driven, cookie-less attribution and measurement platform that helps marketers prove the impact of upper funnel channels such as CTV and podcasts to drive smarter budget decisions. Previously, Jeff was the COO and Co-Founder of C3 Metrics, a leading multi-touch attribution platform serving brands such as JP Morgan, US Bank, Hertz, Nestlé, Carhartt, Edward Jones, Fender, and Peapod. Widely known as the “Cookie Monster,” Jeff is a recognized expert on cookies and their impact on the digital advertising ecosystem.Jeff has spoken at hundreds of industry conferences and his thought leadership has appeared in The New York Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor’s Business Daily.This episode is powered by Big Sky Franchise Team. Big Sky Franchise Team is consistently recognized as one of the best franchise consulting firms in the world, helping entrepreneurs franchise their businesses through a proven 3-Step franchise process rooted in ethical principles, hands-on guidance, and customized deliverables.  If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.