#317: You Wouldn’t Believe the Spreadsheet

Today we talk about Charles’ recent effort to advertise RelaNet to his target audience of small accounting firms. We dive into how he’s using paid email campaigns to reach this audience, how much all this advertising cost, and the value of having potential customers see your advertisement multiple times. Release Notes 2019 We’re happy to announce that Release Notes 2019, the fourth edition of our conference, will be happening October 3-5, 2019 in Playa Mujeres, Quintana Roo, Mexico. We’re really excited about the move to Mexico and the extra opportunities that the change in venue will provide. Get your ticket today at 2019.releasenotes.tv! Mailing List Every month there are more great articles and content about the business of Mac and iOS development than we have time to discuss on the show. If you’d like to receive our monthly newsletter with the best of these links, be sure to sign up for our mailing list at http://releasenotes.tv/mailinglist. Show Notes and Links Bluetick.io – The email service that Charles uses to manage his email follow-ups