32. Beatriz Hernandez

from Women Sí Hoy · host Women CEO Perú | 10 años potenciando tu poder

En este episodio de Women Sí Hoy, Cecilia Flores Castañón conversa con Beatriz Hernández, directora ejecutiva del Interactive Advertising Bureau Perú (IAB), especialista en marketing digital y una de las voces más visionarias en el impulso del comercio electrónico en el país. Beatriz comparte su experiencia liderando procesos de transformación digital desde sus inicios en la “era web” hasta la actual revolución con inteligencia artificial.Juntas reflexionan sobre cómo el comercio digital puede ser una herramienta poderosa para el emprendimiento femenino, democratizando oportunidades y reduciendo barreras de entrada. Desde la capacitación en plataformas y logística hasta el uso estratégico de redes sociales, Beatriz subraya la importancia de asumir el cambio sin miedo, con curiosidad y con comunidad. Un episodio que invita a subirse a la ola de la tecnología y emprender con propósito, estrategia y autonomía.🔔 Suscríbete al canal y activa las notificaciones para más conversaciones sobre liderazgo femenino, equidad y sostenibilidad.📌 Síguenos en nuestras redes sociales:🌐 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sitio web⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📘 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔗⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠

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How long is this episode of Women Sí Hoy?

This episode is 29 minutes long.

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This episode was published on June 11, 2025.

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