#32: How to Land Clients Quickly Using Lidia Axe’s TRUST Framework

Lidia Axe reveals that the key to landing coaching clients isn't endless social media posting, but leveraging your existing network through her TRUST framework. She shares her three-step process for turning warm leads into paying clients without the pressure of traditional sales tactics.• The TRUST framework focuses on borrowing trust from your existing network to gain clients quickly• Cold leads on social media typically require 7-11+ touchpoints before conversion, while warm network leads convert much faster• A successful sales call should focus on learning about potential clients, not just converting them• Create a "radical focus" by saying no to most marketing tactics until your client calendar is full• Solopreneurship requires a support system – business friends, coaches, communities, and sometimes therapists• Having a bigger "why" beyond financial goals keeps you motivated through tough business periods• Women entrepreneurs should be careful about comparing themselves to business influencers with different life circumstances• Practice saying no with the "100 No Challenge" to overcome people-pleasing tendencies• Every sales call provides valuable market research, even when it doesn't result in a clientConnect with LidiaLinkedInWebsiteGet one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. Get on the list HEREWays to Work With MeI show you how to create 30 days of content in just a few hours HERE. Rate, Review, & Follow on Apple Podcasts It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out! Let's Connect on Instagramyeslab.caThis podcast is produced, mixed, and edited by Cardinal Studio. For moreFor information about how to start your podcast, please visit www.cardinalstudio.coOr e-mail [email protected]