32: Setting Goals for Your Spa Business in 2025

Get ready to kick off the new year with a fresh perspective! In this episode, we dive into the importance of setting clear, achievable goals for 2025. Whether you're aiming to grow your business, improve your personal life, or simply set a new direction, we'll share practical tips and strategies to help you stay on track and make this year your best one yet. Tune in for inspiration and actionable advice to set yourself up for success with my guests Maxine Drake, Spa Business Coach and Cat Giaconne Sugar Specialist & Educator. Want to know more about our Skincare products and how they can change your skin? Take my FREE skincare quiz at www.elizabethsteffen.com Want a FREE copy of my book Filter Free & Flawless? https://www.elizabethsteffen.com/products/filter-free-flawless-book-1   [00:01 - 19:59] Introduction and 2025 Goals Excitement for 2025. Reflections on 2024 challenges, particularly in business growth and client acquisition. Realization of a client retention problem rather than an acquisition issue. Importance of customer service and leadership in business growth. [20:00 - 39:05] - Solo Aesthetician and Leadership Challenges Challenges of running a solo practice and perceptions about going solo. Ethical concerns around client acquisition when going solo. Leadership lessons and the importance of being present and authentic. Reflections on past experiences and the value of good leadership in business and personal growth. [39:06 - 48:27] - Strategies for Business Success and Coaching Importance of setting specific goals and focusing on key objectives. Challenges in implementing new business strategies, like VIP programs. Personal anecdotes on leadership and growth from military to civilian career. The role of coaching and mentorship in achieving business goals. [48:28 - 55:17] - Achieving Goals and Reflecting on Progress The process of setting and achieving goals, and the importance of enjoying the journey. Strategies for client retention, including personalized customer interactions. Emphasis on measuring success against personal progress rather than external comparisons. Key Quote "I have to act like the CEO. The more I grow in business and the more I learn and educate about what it's like to be a CEO and getting into the numbers, I have to track things." - Liz Steffen   SPONSORSHIP This podcast is brought to you by Vanilla Sugar Face & Body. If you want to build self-confidence with innovative solutions and feel comfortable in your own skin visit https://www.vanillasugarfaceandbody.com   Let's get connected!  Instagram: @vanillasugarfaceandbody Facebook: @vanillasugarfaceandbody Email: [email protected]   You can find Liz on Instagram and Visit her website https://www.elizabethsteffen.com    LEAVE A REVIEW + and SHARE this episode with someone who is passionate about Beauty and Health. Listen to previous episodes on Spotify, Stitcher, or iTunes.