323 Best Backpacking Gear Is NOT In Stores... w/ Ben McMillen

Founder's Sale by Outdoor Vitals (Early-Bird List): https://bit.ly/4v2qWkYJeremiah and John sit down with Ben McMillen, owner of Hilltop Packs, to talk about the world of cottage gear, building a backpacking business, and what sets small outdoor brands apart from the big manufacturers. Ben shares the story behind Hilltop Packs, the importance of customer connection, company culture, American-made gear, tariffs, product innovation, and the surprising item that became one of Hilltop's biggest sellers.Whether you're a gear nerd, small business supporter, or backpacker looking for insight into the outdoor industry, this episode offers a behind-the-scenes look at one of the most recognizable cottage brands in backpacking.#Backpacking #HilltopPacks #CottageGear #BackpackingPodcast #HikingGear #ThruHiking #OutdoorIndustry