🇬🇧 #34 - Finding revenue leakages: How RevOps prioritizes growth, with Sandra Kjærstad from Inpay

In our latest episode of "The Commission Corner" we spoke with Sandra, a RevOps leader who has spent 16 years inside commercial teams.Sandra mentioned that during all this time one insight stood out:Sales teams are incredibly good at generating ideas.But very few companies are good at deciding which ideas actually drive revenue.The difference between a busy sales organization and a high performing one often comes down to one simple question:Can you tie the idea to revenue?Here is a simple framework RevOps teams can use to prioritize initiatives.Start with the revenue gap↳ Identify where revenue is missing across the funnel↳ If an initiative cannot connect to closing that gap, it is probably not a priorityMap every initiative↳ Put everything on the table from small tasks to big projects↳ Attach a metric such as revenue impact, efficiency gain, or hours savedIdentify the leakages↳ Look at where deals slow down or customers drop off↳ Prioritize initiatives that remove friction in those momentsAlign compensation with behavior↳ Incentives should reinforce the company’s strategic goals↳ If you want new behaviors, reward themKeep systems simple and transparent↳ Sales teams need to understand how they win↳ Clarity increases trust, focus, and motivationOne more takeaway I loved.RevOps is not just about dashboards or CRM systems.It is about translating big strategy into daily actions that sales teams can actually execute.Strategy creates direction.Operations create revenue.What is the biggest revenue leakage you see inside most sales organizations today?Listen in now - live on Spotify, Apple podcasts and Youtube!