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#34 let me introduce you to: Alexander Häberlin

EPISODE · Sep 23, 2025 · 57 MIN

#34 let me introduce you to: Alexander Häberlin

from Let me introduce you to · host Mélanie B.

Alexander Häberlin ist Mitgründer von "no normal", dem weltweit ersten Kaffee in Pastenform aus der Tube. Entwickelt wurde der Kaffee für alle Outdoorliebhaber:innen, die unterwegs beim Wandern, Campen oder anderen Aktivitäten in der Natur nicht auf hochwertigen Kaffeegenuss verzichten möchten. Die Kaffeepaste lässt sich unkompliziert in heissem Wasser auflösen oder auch direkt als Aufstrich geniessen. Mit Mélanie spricht er über den nötigen Pragmatismus bei einer Neuentwicklung, das Potenzial im Outdoor-Bereich, warum ein gemeinsames Ziel wichtiger ist als das eigene Ego, wieso klarer Fokus entscheidend ist und weshalb es besser ist, aus Fehlern zu lernen, als gar keine zu machen.https://nonormal.com/de

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#34 let me introduce you to: Alexander Häberlin

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