34. The Uncomplicated Answer to Your Digital Customer Experience Transformation

It's time to embark on your Digital Customer Experience Transformation (DCX) journey—but it turns out you get so bogged down by your product and/or offering that you lose sight of the most important thing: the customer. Does this sound familiar? In this conversation with Thomas Lah, Victor Sachs, SVP, Customer Service and Digital Transformation for First Advantage, shares how a customer-first mindset can't steer you wrong. Victor shares how First Advantage developed their customer-focused approach, and how evaluating people, process, tools, and structure leads to reduced complexity for both B2B and B2C customers.