#34 Why You’re Struggling to Get Clients (And How to Fix It)

   If you feel like you’re doing everything right but still aren’t booking clients, this episode is for you. I see this all the time—makeup artists putting in effort, posting on social media, yet struggling to get people to book them. Today, we’re breaking down the real reasons why this happens and, more importantly, how to fix it. And I’m not just talking about marketing. We’re also covering: The biggest mistakes that could be holding you back How to improve your work so clients actually want to book you The role of professionalism, visibility, and word-of-mouth marketing Actionable steps you can take this week to start seeing results Key Takeaways:  Clients don’t just find you—you need to put yourself in front of them. Your work quality, presentation, and professionalism all impact your ability to book.  If you’re not consistently improving your skills, you’re making it harder for yourself. Making your booking process easier and refining your client experience will help. Your Homework This Week:  Optimize your Instagram bio—make it clear who you serve and how to book you. Pin your best work to the top of your Instagram profile. Reach out to past clients for testimonials or referrals. Post more to your stories—behind the scenes, client education, or pro tips. Want more help growing your makeup career?  Join my Artist to Artist Membership, where I teach practical, no-nonsense strategies to improve your skills, book more clients, and build a sustainable career. Check out my Communication Templates For Makeup Artists Here. Have questions? Drop them in the YouTube comments—I’d love to hear from you. Listen and Subscribe:  Don’t forget to follow the podcast and share this episode with a fellow makeup artist who needs to hear it.