#35 The Easiest Way To Get Fired As A CMO with James Coughlan | Marketing Podcast

from Digital Cheesecake · host Jack Johnson | Blu Digital & Ellie Farrugia | Kinsman & Co

James Coughlan knows that the stakes are high when marketing in a private equity environment.As CMO of Astrak, he shares lessons from navigating brand strategy, commercial pressure, and leadership accountability, all at once.📌 What you’ll learn:– The mindset that helps CMOs stay relevant– What founders expect in PE environments– Career advice James would give — and take back🕒 Timestamps:00:00 Career story03:45 Commercial leadership06:20 Personal development & missteps10:50 Brand building in high-stakes environments

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This episode was published on June 17, 2025.

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