37. Rachel Lee - Bold Branding

Rachel Lee and I dig into finding yourself to bravely embody your own brand. My guest, Rachel Lee, is an artist, designer, and co-founder of Neo Genesis, a personal branding agency for creatives and misfit entrepreneurs who are ready to own their weird and finally, rocket online. Rachel believes that there's no better way of marketing yourself than actually being yourself.Rachel's taking these important foundational concepts from branding that have made Neo Genesis be a successful service providing agency to transitioning her brand to becoming a household brand that will include a clothing line, comic series, merch, and more. And she's doing this whole process on Twitch to be as unedited and transparent in her journey to be a full-time working artist as possible. So we get into the details of what makes her business successful, how to brand yourself as a business owner and as an artist, and also how to embrace the transparency and messiness of the journey that we're all on.Follow Rachel:Links:Personal Website (art, design & cat stuff): https://racheltylee.com/Business Website (personal branding stuff): https://neogenesis.me/ IG: @racheltyleeLI: Rachel LeeTwitch: @caiyriiCreator's Cafe with Jessica Payne of Kika LabsHost Jessica Payne of Kika Labs breaks down the subtle and the sublime of the creative process with inspiring artists at the Creator's Cafe. Find out more info on the show and host Jessica Payne.Offering creative strategy, performance coaching, and more! www.kikalabs.comMore info and resources at   | www.kikalabs.comWatch the video podcast on YouTube | YouTube Creator's Cafe Podcast PlaylistFollow the Show | @creatorscafebykikalabsFacebook Group | Creator's Cafe by Kika LabsTranscripts and YouTube Links at |  www.kikalabs.com/creators-cafe-shownotesTheme MusicOur theme music is composed and performed by Kyle deTarnowsky.www.kyledetarnowskymusic.com