#372 - Discover the ‘Blue Dog’ of Digital Marketing: Jason Barnard's Unique Approach to Brand Management (Branded Search and Beyond)

Description: Join us in this captivating episode with our guest, Jason, a marketing guru, punk-folk musician, and digital nomad. With his 25 years of experience in digital marketing, Jason has a wealth of knowledge and unique insights to share. Despite his diverse background - from being a punk-folk musician touring Europe to a blue dog on a cartoon TV series - Jason has always been a part of the gig economy. Today, he shares his passion for brand marketing online, discussing his favorite topics: "Google is your new business card", "Google is a Child", and "How to manage your brand on Google." Jason will delve into the intriguing world of digital marketing and brand management, answering questions like "How can you educate Google?" and "What is a Brand SERP?" He'll also share his insights on why Google is the new business card, and how managing a brand on Google isn't as geeky as you might think. Apart from his marketing insights, Jason has a colorful past that blends into his present work in the most fascinating ways. From his time as a double bassist in a punk-folk band to his role as a blue dog in a kids' cartoon TV series, his journey is nothing short of extraordinary. Learn how these experiences have shaped his unique approach to entrepreneurship and his fun, flexible mindset. In a special treat, Jason will regale us with a song from his TV series and discuss how the blue dog and yellow koala relate to his current work. You'll also hear about his 12-year sojourn on a desert island (or as close as you can get to it, Mauritius), and the tales, trials, and joys of making cartoons on a tropical island. This episode is not just a deep dive into the world of online brand marketing, but also a thrilling journey through Jason's vibrant life. Prepare to be entertained, educated, and inspired by Jason's interesting, intelligent, and fun conversation. Stay tuned! To connect with Jason, visit his website: https://jasonbarnard.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn’t do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023