38 - How to employ situational awareness as a go-to-market leader

from B2B SaaS Marketing Snacks · host Kalungi

In today’s episode, Stijn discusses situational awareness as it relates to your go-to-market strategy. In other words, understanding your business’ stage in the T2D3 journey, as well as your market maturity, and how it affects your budget, pricing, and a number of other important factors in your GTM. Inside we provide examples, tactical advice, and stijn’s philosophy behind the framework.

What this episode covers

How does your company and market maturity stage affect your go-to-market?

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38 - How to employ situational awareness as a go-to-market leader

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This episode is 9 minutes long.

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This episode was published on March 14, 2022.

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