#38: Joni Girardi, Founder & CEO | DataSelf

This episode features Joni Girardi, founder and CEO of DataSelf, a business helping mid-sized organizations use data and analytics to gain a competitive edge.Joni's fascination with technology began in his youth, sparked by learning about the unidirectional flow of electrons in diodes. Initially pursuing electrical engineering, he later switched to programming, joining a web development firm in the late 90s.His time working in Silicon Valley during the dot-com era revealed a critical issue: many businesses lacked proper insight into their data. Recognizing this gap, Joni launched DataSelf to offer affordable business intelligence resources for growing small to medium-sized businesses.•••About JoniI'm a geek at heart and an experienced businessman. I'm passionate about technology and how our brains handle modern business. I’m on a mission to improve how growing mid-sized organizations make decisions. I work at the point where analytics, cognitive science, human behavior, and business all come together. I figured out that I was a geek at heart when I was in 7th grade. I went crazy when I learned that a diode is a one-way street for electrons. I started out as an electrical engineer but quickly focused on hard-core programming. After a few years of brushing bits and bytes, I moved to business and got an MBA. I moved to the US from my native country, Brazil. Since then, I've been involved in upper management positions in five technology start-ups, including being a founder and the CEO of the last two.  About DataSelfDataSelf helps mid-sized organizations use big data and analytics to gain and sustain a competitive edge. DataSelf leverages data warehousing, ETL+, Tableau, Power BI and its own secret sauce including 8,000+ KPI templates. They deliver great value from day one.To learn more, visit dataself.com.***If you or a founder you know would like to be a guest on In The Thick of It, email us at [email protected]