38: WRITE TO SELL with Million Dollar Word Stylist Apryl Beverly

Welcome to episode 38 of The Guava Girl Podcast! In this episode I am joined by million dollar Word Stylist Apryl Beverly. Listen to her expert tips on how to connect with your audience, write successful sales pitches, and communicate your product all while staying true to yourself.  IN THIS EPISODE WE LEARN ABOUT: -Following your own goals (& not others' expectations) -How to turn your passion into profit   -Making sure your personality shines through your content  -Relating to your audience  -Amplifying your brand voice -How to use "that you's" & "so you can's" -Practicing a work/life blend  IMPORTANT MOMENTS 10:10: Apryl's story 14:30: Turning your passion into profit 17:43: The behind the scenes of social media (& the know, like & trust factor) 20:14: Being yourself in your messaging  28:35: Actionable steps to improve your copy 31:20: How to use (& what are) "that you's" and "so you can's" 39:45: Having a work/life blend 44:43: Closing advise - your words matter POWERFUL QUOTES “Relate on a human level before selling"  "Copywriting is the art of having a sales conversation in writing" "Your audience has to know you, like you, and trust you before they can buy from you" "People can no longer hide behind the brick and mortar... we want to see the people behind the business"  "You have permission to show up as you are" "Don't let your head get in the way of what your heart has to say  🚨GUAVA GIRL GOODIES  🚨 👉🏽Learn how to edit your Instagram Photos like a PRO inside my IG Mini Course (Orginally $57, now only $15!) www.isabellasilverio.com/offers/rpuLmpFg  👉🏽 My Signature Instagram Sales Course, The Instagram Vault 🔐 Curate a feed that drives SALES, builds your personal brand (& a loyal AF* following)!  isabellasilverio.lpages.co/instagram-vault/  👉🏽 My favorite Blue Light Blockers from The Klassy Shop use code: GUAVA for 27% your first purchase!  https://klassyshop.com/?afmc=GUAVA 👉🏽My list of 5,500+ Niche + High Growth Hashtags that guarantee boosted engagement and growth 🌱Use code: GGPODCAST for $5 off at checkout  https://www.isabellasilverio.com/thehashtagmatrix