#388 - Mass Market versus Aspirational Buyers - Alan Beckley

Alan provides a new Me on the Mic episode. Alan discusses two different market segments for inventors: mass market versus aspirational buyers. The mass market segment offers a potentially huge number of buyers who are price sensitive. The aspirational buyer segment offers a smaller market of buyers, who will pay more for a unique quality product. Be sure to subscribe to the podcast on Apple Podcasts or wherever you get your podcasts, so you won't miss a single episode.