3PLs using PR or Marketing firms for their business

What this episode covers

Mary O'Connell- 3PL Expert - FW - St. Louis, MO What’s your take on those who think that marketing and PR aren’t key components of a good 3PL or Logistics service provider? What are the signs that indicate it is time to seek the aid of a PR firm or outside agency in supply chain and logistics, rather than handling everything in-house? What specific challenges do supply chain and logistics companies face where an outside PR or marketing firm could provide assistance? How do you determine whether you require the expertise of a PR firm or outside marketing agency? What are the advantages and disadvantages of managing your Public relations or analyst relations efforts in-house versus outsourcing to a PR firm or outside agency? How can you ensure that you select an agency that is a good fit for your organization? Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 8 minutes long.

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This episode was published on May 9, 2023.

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Mary O'Connell- 3PL Expert - FW - St. Louis, MO What’s your take on those who think that marketing and PR aren’t key components of a good 3PL or Logistics service provider? What are the signs that indicate it is time to seek the aid of a...

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