3Q Episode Eighty Seven: Joe Aboud

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Joe: Joe Aboud is a music executive at the intersection of artist development, marketing, and commerce. His music consultancy firm – 444 Sounds – oversees strategy & promotion for clients including record labels, distributors, artist managers, as well as both signed & independent artists. Here, he works with clients like Warner Records/Major Recordings, Concord Music Group, Sony Music, UnitedMasters, Brianna Mazzola, Cash Cash, Anees, and Tank God, among others to provide additional customized services for results-driven artist growth. In addition to an artist management arm, the company delivers marketing solutions for artists & records, with an emphasis on fan community building. Previously, Aboud most recently led marketing and streaming for independent label HITCO, working with artists such as 2x GRAMMY Award-Winner SAINt JHN, Jennifer Lopez, Dixie D’Amelio, and the Dalai Lama (yes, you read that correctly). He also was at Atlantic Records, where he facilitated marketing plans for GRAMMY-Award winning & nominated projects including Elderbrook and Anitta, as well as multi-platinum artists Clean Bandit, Skrillex, David Guetta, Cash Cash and more. In the early days of Apple Music, Aboud worked at the streaming service on the Artist & Label Relations team where he developed internal tools, policies, and best practices for its launch. Beyond his day job, he’s an Advisory Board Member for Musicians on Call and has been an NYU alumni mentor.