3Q Episode Fifty Two: Erik Giusti

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Erik: Erik Giusti is a passionate music and entertainment professional, with a finger on the pulse of pop culture, specializing in social media marketing & content creation for both superstar music artists & emerging talent. During his over decade long career, Erik has served artists such as Katy Perry, Sam Smith, Halsey and more as a digital marketing expert for Capitol Records, led music strategy and partnerships for Facebook & Instagram in Europe, Middle East, and Africa, and collaborated on content-driven & cultural marketing campaigns with artists such as Lizzo, Jack Harlow, and more as a Partnerships lead at TikTok. Most recently, Erik co-founded TENTH FLOOR, a creative marketing endeavor that aims to empower artists to share their unique stories and build powerful connections with fans.