3Q Episode Ninety Nine: Bill Werde

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Bill:Bill Werde is director of the top-ranked Bandier music industry program in the Newhouse School at Syracuse University, and creator of Full Rate No Cap, the influential weekly email of music industry analysis (https://www.fullratenocap.com). As the former editorial director of Billboard, Werde built a global network of music industry relationships, and a deep understanding of industry trends and mass audience development and engagement across platforms. Now he teaches the next generation of music industry leaders at Bandier, while focusing his consulting work on emerging tech and emerging markets. For nearly a decade ending in 2014, Werde oversaw all content efforts at Billboard, leading its conversion from a print B2B magazine to a digital-first, global consumer brand. Under Bill’s leadership, Billboard expanded its international presence with launches in South Korea, Japan, Russia and Brazil, revived the now-top-rated Billboard Music Awards show in partnership with ABC, tripled Billboard.com’s traffic, and grew the brand's social footprint from zero to millions of followers. Werde also created Billboard's first focused video efforts, growing the program to partnership status with YouTube.Today Werde advises and consults top music and media companies on everything from business development to content, communications and media strategy. Werde has led curriculum, student development and experience, and the Bandier brand since Fall of 2017. He is a frequent guest expert on music and the music business for top news and media outlets. Werde lives in Syracuse with his wife, two sons, a reclusive cat and his troublesome beagle, Stanley.