EPISODE · Jun 8, 2023 · 38 MIN
#4 - 1 Billion Downloads and Counting; Lessons from the VP of Marketing at Kwalee, Harry Lang
from 'Marketing Greats in Higher Education' with Jonathan Sabarre · host Jonathan Sabarre
Join us for an insightful conversation with Harry Lang, VP of Marketing at Kwalee, as we dive into the world of mobile/PC games marketing. Discover Harry's diverse career journey and his role in driving the marketing strategy for Kwalee, a gaming company with over 1 billion downloads. Gain valuable insights on integrated marketing strategies, targeting gamers, and the interplay between data and creativity. Explore Harry's career pivots and lessons learned, along with key insights from his book, "Brands, Bandwagons, and Bullshit." Tune in for an engaging episode packed with industry knowledge and inspiration. Find Harry's book here: https://www.amazon.co.uk/Brands-Bandwagons-Bullshit-professional-understanding/dp/B09MYTK1VG
What this episode covers
Join us for an insightful conversation with Harry Lang, VP of Marketing at Kwalee, as we dive into the world of mobile/PC games marketing. Discover Harry's diverse career journey and his role in driving the marketing strategy for Kwalee, a gaming company with over 1 billion downloads. Gain valuable insights on integrated marketing strategies, targeting gamers, and the interplay between data and creativity. Explore Harry's career pivots and lessons learned, along with key insights from his book, "Brands, Bandwagons, and Bullshit." Tune in for an engaging episode packed with industry knowledge and inspiration. Find Harry's book here: https://www.amazon.co.uk/Brands-Bandwagons-Bullshit-professional-understanding/dp/B09MYTK1VG
NOW PLAYING
#4 - 1 Billion Downloads and Counting; Lessons from the VP of Marketing at Kwalee, Harry Lang
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.