EPISODE · Jun 25, 2025 · 7 MIN
🔍 4 Fatal CRM Mistakes Real Estate Agents Make (And How to Fix Them!) | Best Agent Hacks 373
from The Tom Toole Sales Group Podcast · host The Tom Toole Sales Group Podcast
We just completed 57 CRM audits across our real estate organization — and the results were eye-opening. Here, we break down the 4 most common and costly mistakes agents are making with their CRMs in 2024, and how these are directly impacting appointments, conversion rates, and closed deals. You'll learn: 1. Why most lead stages are wrong — and how that destroys your follow-up game. 2. How bad or missing property drips send your clients straight to Zillow. 3. The truth about intentional follow-up (and why forgetting tasks is killing your pipeline). 4. Why low call volume = low income — and what high performers are doing differently. If you're in real estate and using a CRM, this will help you clean it up, level up your communication, and start closing more deals.
What this episode covers
We just completed 57 CRM audits across our real estate organization — and the results were eye-opening. Here, we break down the 4 most common and costly mistakes agents are making with their CRMs in 2024, and how these are directly impacting appointments, conversion rates, and closed deals. You'll learn: 1. Why most lead stages are wrong — and how that destroys your follow-up game. 2. How bad or missing property drips send your clients straight to Zillow. 3. The truth about intentional follow-up (and why forgetting tasks is killing your pipeline). 4. Why low call volume = low income — and what high performers are doing differently. If you're in real estate and using a CRM, this will help you clean it up, level up your communication, and start closing more deals.
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🔍 4 Fatal CRM Mistakes Real Estate Agents Make (And How to Fix Them!) | Best Agent Hacks 373
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