4. Growing a Flower Farm

In this episode of the Blooming Garden Podcast, host Jane Westoby from The Hampshire Seed Company talks to fellow Flower Farmer Jen from Jen on the Lot about her journey into flower farming. They discuss the importance of planning, market research, and the challenges of starting a flower farm. Jen shares her experiences transitioning from an allotment to a larger farm, the strategies she employs to decide what to grow, and the significance of pest management. The conversation also touches on the emotional aspects of entrepreneurship, including overcoming imposter syndrome and the importance of community support. Jen offers valuable advice for aspiring flower farmers, emphasizing the need to balance growing with business acumen. Takeaways Utilize local resources to inform decision-making. Planning and forecasting are crucial for success. Don't be afraid to pivot your business strategy. Engage with your audience for market feedback. Start with a solid infrastructure for your farm. Pest management is a key consideration in farming. Enjoy the process and celebrate your achievements. Calculate your growing space for maximum yield. Be prepared for startup costs to be higher than expected. Community support is vital in the flower farming industry. Resources mentioned in this Episode:  Business Resources   Follow The Hampshire Seed Company and the untamed Garden :  The Blooming Garden Podcast  instagram.com/thehampshireseedcompany thehampshireseedco.com Rate, Review & Follow  If you love gardening and you have found this podcast useful then please consider to rate and review the show. It helps us to keep going and produce even more resources for you to grow and sow better.  If you haven't done so already then do follow the podcast now and let us know what you loved most about this episode.