#4: How social proof reduces theft and doubles sales

What this episode covers

One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrified wood. In this episode Steve Martin explains how social proof can dramatically influence consumers and how brands use it to great success. Link to Steve’s book The Small Big: https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258 Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

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How long is this episode of Nudge?

This episode is 17 minutes long.

When was this Nudge episode published?

This episode was published on May 15, 2019.

What is this episode about?

One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrified wood. In this episode Steve Martin explains how social proof can dramatically influence...

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