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4 Key Words You Need To Use When Selling Your Home

With Terry Story, 27-year veteran Real Estate Agent with Coldwell Banker in Boca Raton, FL Words matter when you're selling your home. Using the right words and phrases will make a difference in how long your home is on the market and what the sales...

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With Terry Story, 27-year veteran Real Estate Agent with Coldwell Banker in Boca Raton, FLWords matter when you're selling your home. Using the right words and phrases will make a difference in how long your home is on the market and what the sales price will be.Terry Story, our resident real estate expert, tells us that Core Logic researched this idea and listed the impact certain words had on the process.* Fenced in backyard: This conveys a place of privacy and security for children and pets, and so is viewed as a positive.* Open concept, natural light, open kitchen: These words are used to describe a sense of space which appeals to most home seekers* Gourmet kitchen, ceramic tile, granite counter tops: Gourmet kitchen may imply that the price of the house is too high to compensate for the owners having put in an expensive kitchen—also too few people even cook today. Interestingly, both ceramic tile and granite are now passe—the new magic word is quartz. So all negatives here.* Golf course lot: The negative here is that it often implies a country club community requiring membership fees.For Terry’s “Ask A Real Estate Pro” segment, we were asked the question:"We bought a home two years ago with an FHA loan and an interest rate of 4 1/2%.  As part of our monthly mortgage, we're paying mortgage insurance. I've been receiving offers in the mail to refinance at a better interest rate to lower our payments.  Is this something that we should do?"Terry’s answer: “If you put down less than 20%, this insurance protects the lender from you going into default or foreclosure. It runs about $150 a month. So if you can put down 20%, you’ll save in the long run.”Regarding refinancing, if you plan on moving in 2 or 3 years, you do not want to refinance. If you have close to 80% equity in this house, “then it would be wise to go ahead and convert to a conventional loan.  By doing so, you're going to probably save closer to $250 a month based on the average loan amount at 3 1/2%, plus the savings of that mortgage insurance that you're no longer having to pay.  Keep in mind, to refinance, it's not free.  There are costs associated with that.”Another question posed to Terry concerned condo rules which were being ignored by multiple owners. “By ignoring the rules for a long period of time, the association has lost the rights to enforce them.  The board would need to call a meeting, properly pass a new resolution, and then inform the owners that all the new violations will be addressed.”

First published

10/05/2016

Genres

business

Duration

7 minutes

Parent Podcast

The Steve Pomeranz Show

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Episode Description

With Terry Story, 27-year veteran Real Estate Agent with Coldwell Banker in Boca Raton, FL
Words matter when you're selling your home. Using the right words and phrases will make a difference in how long your home is on the market and what the sales price will be.
Terry Story, our resident real estate expert, tells us that Core Logic researched this idea and listed the impact certain words had on the process.

* Fenced in backyard: This conveys a place of privacy and security for children and pets, and so is viewed as a positive.
* Open concept, natural light, open kitchen: These words are used to describe a sense of space which appeals to most home seekers
* Gourmet kitchen, ceramic tile, granite counter tops: Gourmet kitchen may imply that the price of the house is too high to compensate for the owners having put in an expensive kitchen—also too few people even cook today. Interestingly, both ceramic tile and granite are now passe—the new magic word is quartz. So all negatives here.
* Golf course lot: The negative here is that it often implies a country club community requiring membership fees.

For Terry’s “Ask A Real Estate Pro” segment, we were asked the question:
"We bought a home two years ago with an FHA loan and an interest rate of 4 1/2%.  As part of our monthly mortgage, we're paying mortgage insurance. I've been receiving offers in the mail to refinance at a better interest rate to lower our payments.  Is this something that we should do?"
Terry’s answer: “If you put down less than 20%, this insurance protects the lender from you going into default or foreclosure. It runs about $150 a month. So if you can put down 20%, you’ll save in the long run.”
Regarding refinancing, if you plan on moving in 2 or 3 years, you do not want to refinance. If you have close to 80% equity in this house, “then it would be wise to go ahead and convert to a conventional loan.  By doing so, you're going to probably save closer to $250 a month based on the average loan amount at 3 1/2%, plus the savings of that mortgage insurance that you're no longer having to pay.  Keep in mind, to refinance, it's not free.  There are costs associated with that.”
Another question posed to Terry concerned condo rules which were being ignored by multiple owners. “By ignoring the rules for a long period of time, the association has lost the rights to enforce them.  The board would need to call a meeting, properly pass a new resolution, and then inform the owners that all the new violations will be addressed.”

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