4. Starting from Scratch: The First 5 Steps to Building Your Nonprofit’s Marketing Strategy

If you had to start your nonprofit’s marketing from zero, where would you focus first?In this episode, Kelly Notcutt shares the five essential steps to build a strong, sustainable marketing foundation that attracts donors, grows your audience, and actually makes your life easier.✅ Nail down your core messaging so donors instantly connect with your mission✅ Build a bank of high-quality photos & videos to visually showcase your impact✅ Develop a compelling storytelling strategy that sticks with supporters✅ Prioritize engagement over perfection (stop overthinking and start connecting!)✅ Master repurposing to save time and work smarter across multiple platformsKelly shares lessons from her own experience of building a nonprofit marketing strategy from the ground up—what worked, what didn’t, and the key principles that can transform your nonprofit’s visibility and fundraising success.If you found this episode helpful, leave a review and share it with another nonprofit leader who needs a strong marketing game plan!