4 Ways Your Competitors Show Up on Google, and How to Win Their Business episode artwork

EPISODE · Feb 16, 2026 · 19 MIN

4 Ways Your Competitors Show Up on Google, and How to Win Their Business

from The #2 Septic Podcast · host Ashley Christian

In this episode, we discuss the basics of marketing terminology and the differences between Google Local Service Ads and Google Pay-per-click Ads. We also explain the significance of Google Maps, Google Business Profile, AI Overview, and SEO in marketing strategies, emphasizing the importance of investing in Google Maps and Google Pay-per-click Ads for business growth.TakeawaysGoogle Local Service Ads vs. Google Pay-per-click AdsUnderstanding the basics of marketing terminologyLearn more at: https://groundbreakermarketing.com/ads-vs-seo-for-septic-companies/

In this episode, we discuss the basics of marketing terminology and the differences between Google Local Service Ads and Google Pay-per-click Ads. We also explain the significance of Google Maps, Google Business Profile, AI Overview, and SEO in marketing strategies, emphasizing the importance of investing in Google Maps and Google Pay-per-click Ads for business growth.TakeawaysGoogle Local Service Ads vs. Google Pay-per-click AdsUnderstanding the basics of marketing terminologyLearn more at: https://groundbreakermarketing.com/ads-vs-seo-for-septic-companies/

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4 Ways Your Competitors Show Up on Google, and How to Win Their Business

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In this episode, we discuss the basics of marketing terminology and the differences between Google Local Service Ads and Google Pay-per-click Ads. We also explain the significance of Google Maps, Google Business Profile, AI Overview, and SEO in...

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