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4. What Do Grocery Store Prices and Heart Surgery Have in Common? episode artwork

EPISODE · Aug 27, 2021 · 16 MIN

4. What Do Grocery Store Prices and Heart Surgery Have in Common?

from Freakonomics, M.D. · host Freakonomics Radio + Stitcher

Humans are hardwired to focus on the left digit in numbers. It’s why products are priced at $3.99 instead of $4.00. But does this left-digit bias also affect medical decisions? Host Bapu Jena is joined by a fellow researcher and a cardiologist to explain how left-digit bias shows up in one of the most important decisions a doctor can make, what it means for patients, and what we can do about it. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

Humans are hardwired to focus on the left digit in numbers. It’s why products are priced at $3.99 instead of $4.00. But does this left-digit bias also affect medical decisions? Host Bapu Jena is joined by a fellow researcher and a cardiologist to explain how left-digit bias shows up in one of the most important decisions a doctor can make, what it means for patients, and what we can do about it.

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4. What Do Grocery Store Prices and Heart Surgery Have in Common?

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This episode is 16 minutes long.

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This episode was published on August 27, 2021.

What is this episode about?

Humans are hardwired to focus on the left digit in numbers. It’s why products are priced at $3.99 instead of $4.00. But does this left-digit bias also affect medical decisions? Host Bapu Jena is joined by a fellow researcher and a cardiologist to...

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